品牌战略
Brand strategy
品牌视觉VI
Brand vision
终端店面SI
Terminal store
相助相关
Cooperation
资料下载
Data download

确立品牌焦点定位
建立品牌个性气质

当下品牌竞争的最终落点是产物和体验;一切与品牌相关的设计是为了品牌服务,而品牌的基础——产物、服务需要满足消费者的焦点需求,否则品牌无从谈起。


At present, the final destination of brand competition is product and experience.All brand-related design is for brand service, and the basis of the brand - products and services need to meet the core needs of consumers, otherwise the brand can not be discussed.


我们需要研究谁是我们的购卖者(卖给谁?),分析消费者为什么购置我们的产物(焦点卖点?),怎样让消费者记着我们(个性化),怎样连续的购置(战略)。


We need to study who are our buyers and sellers. Analyse why consumers buy our products (core selling points?) How to make consumers remember us (personalization) and how to continue buying (strategy).


消费者的相关需求企业能够满足,满足的这部门需求就是品牌的焦点定位,或者说是细分品类。品牌定位包罗品类定位和价值定位,可以理解为物质和精神层面的差异印象。


K8凯发的 360 度整合设计是从品牌定位出发,确立品牌气质,将平面视觉与店面终端完美融合,用尺度科学的要领和工具实现打造连锁品牌连续生命力。


Relevant needs of consumers can be met by enterprises. This part of the demand is the core positioning of the brand, or sub-categories. Brand positioning includes category positioning and value positioning, which can be understood as different impressions on material and spiritual levels.


Jeremy 360-degree integrated design is based on brand positioning, establishing brand temperament, perfectly integrating graphic vision and store terminal, and using standard scientific methods and tools to achieve the sustainable vitality of the chain brand.

一个乐制品牌必备的五点:

  • ? 清晰的品牌目标群定位

  • ? 与众差异的产物 / 服务卖点

  • ? 优秀的品牌形象包装

  • ? 高效的团队执行

  • ? 连续的改善更新

统一对外形象
品牌VI视觉

好设计=好比例

塑造与品牌定位相匹配的气质形象,让消费者发生品类影象,通常品牌设计由品牌名称、品牌语言(广告语)、标识、尺度色、视觉画面、形象规范等组成。


Create temperament image matching brand positioning, and let consumers produce category memory. Generally, brand design consists of brand name, brand language (advertising language), logo, standard color, visual picture, image norms, etc.


焦点要点:易识别、易影象、易流传、易应用。其他如行业性、美观性、意义性等都应排在四者之后。泛起上应尽量扁平化、简洁化、品质化。而K8凯发在实际操作中发现大量的背道而驰的负面案例。许多企业分析行业,了解竞争对手,把自已的理念一步步的往标识上加,最终泛起出一个很是 LOW 的标识。有的企业一味的参照国际大牌,要知道所有大牌不是一天形成的,差异阶段其流传泛起方式亦有差异。


Core points: easy to identify, easy to remember, easy to spread, easy to apply. Others such as professionalism, aesthetics, significance and so on should be ranked behind the four. Presentation should be as flat, concise and quality as possible. In practice, Jaime found a lot of negative cases that ran counter to each other. Many enterprises analyze the industry, understand competitors, add their own ideas step by step to the logo, and finally present a very LOW logo. Some enterprises blindly refer to international big brands, we should know that all big brands are not formed in a day, and different stages of their dissemination and presentation methods are also different.

建立尺度个性化终端
店面终端SI

终端门店是品牌对外的媒介和窗口,更是品牌产物或服务对外经营的场所。商业空间设计的本质是销售更多的产物。SI 设计其实是解决连锁品牌生长历程中三大诉求:品牌诉求,治理诉求、销售诉求。这三大诉求之间相互关联,相互递进,相互影响。


Terminal stores are the media and windows for brand to operate outside, and also the places for brand products or services to operate outside. The essence of commercial space design is to sell more products. SI design actually solves three major demands in the development of chain brand: brand demand, management demand and sales demand. These three appeals are interrelated, progressive and interactive.


由品牌视觉演化出的导视、宣传、陈列、体验、储纳等单功效或多功效一体化的道具按系统尺度组合成多种模块,多种模块按系统尺度组合成店面,差异店面形式规范按预设尺度组成整体系统称之为 SI 系统。


                ——K8凯发知产《品牌终端设计拭魅战》
购置

SI系统的重要性:
  • 统一形象 Unified image

  • 塑造个性化 Shaping Individualization

  • 节省用度 Cost saving

  • 缩短工时 Shortening working hours

  • 快速开店 Quick opening shop

  • 便于治理 Easy to manage

  • 加盟促进 Affiliate promotion

选择专业
相信专业

K8凯发经过十年的深耕,在连锁品牌全案设计领域形成了专业的服务尺度,出品质量获得有效的保证。为中国连锁品牌生长助力!


After ten years of intensive cultivation, Jeremy has formed a professional service standard in the field of whole case design of chain brand, and its quality has been effectively guaranteed. Help China's chain brand development!

K8凯发收款帐户

  • 企业对公帐户


    基本户

  • 户名:广州K8凯发品牌筹谋有限公司

  • 帐号:3602074109200130404

  • 开户行: 中国工商银行广州政通路支行

    一般户

  • 户名:广州K8凯发品牌筹谋有限公司

  • 帐号:120920107610701

  • 开户行: 招商银行股份有限公司广州越秀支行


  • 企业法人代表私户

  • 户名:王进

  • 工商银行 622202 3602096054291

  • 招商银行 6214 8520 0512 0632

K8凯发相助流程
  • 开端接洽,对接相关资料,填写《K8凯发设计项目视察表》

  • 深入相同确定相助意向

  • 明确设计内容、价格、进度签定委托条约

  • 支付预付款(50%)立项开始事情

  • K8凯发项目组进行内部集会形成设计开端偏向及具体部署

  • 两个事情日内与客户进行首次相同集会(现场/视频)

  • K8凯发项目组进行调研及方案构想

  • 设计方案提报(通常为15个事情日)

  • 方案修改细化确认

  • 连续的改善更新

  • 形成执行尺度手册

  • 形象系统文件交付结案

  • 提供供应商对接及落地辅助服务

资料下载



项目资料

K8凯发云为签约客户提供项目进程相关资料下载,包罗视察表、集会记要、每一次提案文件、反馈文件、交付的系统文件等。


JEREMY CLOUD provides downloads of project process related information for contracting clients, including questionnaires, minutes of meetings, each proposal document, feedback documents, delivery system documents, etc.


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